Together, we designed the ITA Set
Before designing the First Collection, I wanted to truly understand which pieces in your wardrobe made you feel most comfortable.
I needed a clear idea of the styles that offered the most comfort, but above all, I wanted to find out what you were missing — pieces that would allow you to move, work, travel… without giving up feeling beautiful.
So I sat down and spoke with more than 30 women of different ages, body types, and lifestyles.
From those conversations, the ITA Set was born — as a response to several real needs:
No more having to change clothes.
Sportswear doesn’t always make us feel good when we step outside.
We want soft fabrics, beautiful designs, and to feel confident in what we wear — without needing to change after a yoga or Pilates class.
The remote work dilemma.
Comfortable clothes often don’t make us feel put-together.
We want to look good without having to wear jeans or a blazer. To feel good about ourselves, even when working from home.
The missing piece.
There was no third layer that was loose, flattering, and covered the hips without being tight. No beautiful alternative to oversized T-shirts.
That’s when the inspiration for the ITA Levita came to me.
Many of you have written to me sharing how the ITA Set has been with you during important moments:
- post-surgery recovery
- period or endometriosis pain
- pregnancy, postpartum, and breastfeeding
- or simply because you don’t want to take it off while working from home or traveling — it makes you feel beautiful and comfortable
I’m currently working on the Next Collection.
If you’d like to tell me what new pieces you’d love to see,
which colors are your favorites, or if you're missing your size, feel free to message me on Instagram.
