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NL4_YRICONCEPT_Extract

Why Bamboo...

I’ve always believed that design isn’t the only thing that matters in a garment. Fabric matters just as much. The two have to go hand in hand. That’s why I’ve spent so much time testing and feeling...

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Who’s behind YRI?

Who’s behind YRI?

You can’t imagine how happy I am to see you here. Honestly — it means the world. Knowing you’re reading my words feels like a gift. And it’s one I want to treat with care. These letters will be sha...

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This is how YRI's First Collection was born

This is how YRI's First Collection was born

Since I decided to start this journey—right in the middle of a meditation, surrounded by women—I’ve dreamed of this moment. Of seeing our garments become part of your everyday life, wrapping your b...

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