What does YRI mean?

A blend of mythology, art, and fashion that gave life to the brand.

Where does the word YRI come from?

I was searching for a name that would speak about us.

About the quiet strength that sustains us [ like the Caryatids, different yet united ] and the beauty that connects us [ like the goddess Iris, creator of colours and link between the earthly and the divine ].

YRI CONCEPT

A tribute to diversity, beauty,
strength, elegance, and the essence
of real women.

The inspiration behind the designs

I've always been fascinated by ballet, by the delicate yet powerful way dancers dress for class, layering garments, colours, and textures.

And my love for fashion led me to see clothing as a form of art—
a slow, thoughtful process where every detail matters, created with soul and with the purpose of making you feel good.

That’s what YRI is all about.