EL ORIGEN
« Durante una meditación rodeada de mujeres, un sueño se convirtió en un despertar. »
¿Por qué YRI CONCEPT?
Cuando trabajé en el nombre de la marca busqué inspiración en figuras femeninas de la mitología griega.
Las Cariátides eran la representación perfecta. Esculturas de mujeres que encarnan al mismo tiempo fuerza y gracia. Cada Cariátide es única, con cuerpos y expresiones diferentes, pero entre todas sostienen un templo.
Simbolizan la diversidad de la feminidad, representando a mujeres que son fuertes, resilientes y distintas entre sí.
A través de esta representación, podía honrar la individualidad de cada mujer celebrando su historia, su cuerpo y su esencia, así como la importancia de crear una comunidad para apoyarnos mutuamente a través de la sororidad.
Juntas, nos empoderamos y podemos crear un mundo más compasivo y consciente.
VISION
Our vision is to be a brand that makes you feel comfortable and beautiful.
We aspire to create a community of women who seek quality materials and choose responsible fashion consumption as an extension of their self-love and respect for the environment.
MISSION
Our mission is to create eco-friendly garments that celebrate the diversity of women, offering pieces that make them feel free and confident in their skin.
- Designed in Paris, our clothes combine femininity and strength, using plant-based fibers and soft fabrics that adapt to natural curves. By producing locally in Portugal with plant-based materials, we ensure superior quality while respecting the environment and people.
- To help you feel comfortable and beautiful at the same time, we want to create garments that provide comfort and freedom to move, whether you’re exercising, in your daily work life, or during moments of change like pregnancy, postpartum, or body fluctuations due to our hormones.
VALUES
Féminité
We celebrate femininity in all its forms and promote the inner and outer strength of every woman.
We value the care of ourselves and our environment, fostering a deep connection with our own being and with others.
LIBERTÉ
Our garments are designed to be versatile and of high quality, adapting to different body types and lifestyles.
You'll be able to easily manage your time while wearing our clothes, allowing you to work, exercise, and attend an appointment on the same day without needing to change your outfit.
DURABILITÉ
We are committed to using organic materials and producing locally, thus minimizing our environmental impact.
We encourage responsible and conscious consumption by choosing products that reflect our values and our vision of a better world.