Why Bamboo...

I’ve always believed that design isn’t the only thing that matters in a garment. Fabric matters just as much. The two have to go hand in hand.

That’s why I’ve spent so much time testing and feeling the best organic fabrics from our Portuguese suppliers — bamboo, Tencel, Circulose, micromodal, silk, cashmere, linen, cotton...
You’ll see some of them in future collections.

But today I want to talk about the one that brings our first collection to life: bamboo.

It wasn’t a quick decision. I wanted your first contact with YRI to feel exactly how I imagined: soft, conscious and free.

And bamboo has it all — it’s kind to the skin, adapts to your body without squeezing, and respects the planet.

Why did we choose bamboo for the ITA Sets?

Let me share a few of its superpowers:

• Unmatched softness — three times softer than cotton, and gentle even on the most sensitive skin.

• Breathable and thermoregulating — stays fresh in summer and cozy in winter.

• Naturally antibacterial — resists odors and stays clean longer.

• Low-impact cultivation — grown without pesticides or fertilizers and requires far less water than cotton.

• Sourced with purpose — we use deadstock bamboo to avoid overproduction and add just enough elastane for comfort and movement.

I’m still amazed by how this fabric feels.
Have you ever tried bamboo on your skin?

I haven’t taken mine off since I discovered it.

Thank you for being here.

With love,

YRI