THE ORIGIN
"During a meditation surrounded by women a dream turned into an awakening."
Why YRI CONCEPT?
When I envisioned the brand, I wanted it to be represented by a female figure in Greek mythology.
The Caryatids, majestic sculptures of women, embody the strength and grace that I aspire to capture.
Each caryatid is unique, showcasing different features and expressions while collectively supporting temples.
They symbolize the diverse qualities of femininity, representing women who are strong, resilient, and beautifully distinct from one another.
Through this representation, we honor the individuality of every woman, celebrating her story, her body and essence and also the importance of creating a community to support one another through sisterhood.
Together, we can empower each other and create a more compassionate and conscious world.
vision
Our vision is to be the brand that makes you feel comfortable and beautiful.
We aspire to create a community of women who seek quality materials and choose responsible fashion consumption as an extension of their self-love and respect for the environment.
mission
Our mission is to create eco-friendly garments that celebrate the diversity of women, offering pieces that make them feel free and confident in their skin.
- Designed in Paris, our clothes combine femininity and strength, using plant-based fibers and soft fabrics that adapt to natural curves. By producing locally in Portugal with plant-based materials, we ensure superior quality while respecting the environment and people.
- To help you feel comfortable and beautiful at the same time, we want to create garments that provide comfort and freedom to move, whether you’re exercising, in your daily work life, or during moments of change like pregnancy, postpartum, or body fluctuations due to our hormones.
values
FÉMINITÉ
We celebrate femininity in all its forms and promote the inner and outer strength of every woman.
We value the care of ourselves and our environment, fostering a deep connection with our own being and with others.
LIBERTÉ
Our garments are designed to be versatile and of high quality, adapting to different body types and lifestyles.
You'll be able to easily manage your time while wearing our clothes, allowing you to work, exercise, and attend an appointment on the same day without needing to change your outfit.
DURABILITÉ
We are committed to using organic materials and producing locally, thus minimizing our environmental impact.
We encourage responsible and conscious consumption by choosing products that reflect our values and our vision of a better world.