What does YRI mean?

A blend of mythology, art, and fashion that gave life to the brand.   Where does the word YRI come from? I was searching for a name that would speak about us. About the quiet strength that sustain...

The versatility of the ITA Set

Every detail of the ITA Set is designed to offer you maximum versatility.The three pieces — pants, top, and levita — adapt to you and your lifestyle. More ways to wear them, more ways to feel comfo...

Together, we designed the ITA Set

Before designing the First Collection, I wanted to truly understand which pieces in your wardrobe made you feel most comfortable. I needed a clear idea of the styles that offered the most comfort, ...

Colours and fabrics in Limited Edition

When I decided to launch the ITA Collection, I knew I didn’t want to produce just for the sake of producing. Each bamboo Set is made in small batches using rescued fabrics, in a Limited Edition t...

3 pieces, 1000 combinations

What if I told you… you only need three pieces to pack the perfect suitcase? The ITA Set was created to help you do more with less.A top, a palazzo pant, and a versatile overshirt — all made to wea...

Why Bamboo...

I’ve always believed that design isn’t the only thing that matters in a garment. Fabric matters just as much. The two have to go hand in hand. That’s why I’ve spent so much time testing and feeling...

Who’s behind YRI?

You can’t imagine how happy I am to see you here. Honestly — it means the world. Knowing you’re reading my words feels like a gift. And it’s one I want to treat with care. These letters will be sha...

This is how YRI's First Collection was born

Since I decided to start this journey—right in the middle of a meditation, surrounded by women—I’ve dreamed of this moment. Of seeing our garments become part of your everyday life, wrapping your b...